Monday, November 7, 2011

Travis Porter Make it Rain

Art rule #23: Make your art black and white to add meaning.
Rap rule #17: Lines that don't end with bitch should end with yeah.

Please pause and note your reaction around 30 seconds. 1)ask yourself whether you expect the rest of the video to be an enjoyable experience or not and 2)predict whether you will think the music is good music, regardless of your enjoyment.

A video in-part named "Viral Music Video."


At 30 seconds did you get an ominous feeling of "unggh...?" Were you dreading the rest of the video the way you might dread having AIDS? As for your prediction about the song's merit, were you certain it would have none although still curious if it will contain the familiar rap tropes you have previously enjoyed on BET?

I am embarrassed I gave that a Youtube view. Anyone who holistically enjoys that video is suffering from intellectual dysfunction. Visually it is interesting, and as a white person I liked that it had imagery from a Brita water commercial. But...as a whole it is the worst thing I can imagine. It makes Watermelon look good.

Putting "Viral Music Video" in the title of your song--which isn't about viral music videos--is the kind of meta-consideration (or lack thereof) on which this blog thrives. Is it wishful thinking? Is it a joke? Is it a joke on the obviousness of the joke? Do we believe the creators are in on the joke? Is this supposed to be actual music/film/policy? Should we see it as critique or humor? Is it satire? Or just depression-inducing reality? More to the point, if it isn't satire, what would actual satire look like?

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