Mmmhop IPA, a tiggy-top, I doo-wop

Do not adjust your monitor. DK Mode is enabled.

Whatever Fukishima breeze/pharmaceutical trial is responsible for the Hanson boys huge heads/atrophied bodies it is also probably what gave them the bright idea to finally cash in on their Mmmbop fame and create Mmmhop IPA. To conceive of its creation any other way we must imagine the three Hanson brothers sitting down in the conference room of a product development firm and getting pitched. "People will use this product every day. It could be in every restaurant, store, and home. It's called '"Hansoap.'"
"No."
"Okay, how about a sitcom entitled 'Two and a Half Men?'"
"No."
"An IPA called 'MmmHop.'"
"No."
"A line of manboy grooming products called 'Hansom.'"
"Wait, go back one."

It turns out, after reading that article, that Hanson has been cashing in on their faux-fame the entire time. I didn't know that. I guess I sort of tuned them out after I found out the girl I had a crush on was actually a boy. It gets crazier though, apparently they've released eight albums since Mmmbop, which is the same number of children they've released. They're prolific. But look at that photo again. When I imagine the Hansons reproducing I definitely imagine it happening asexually.

I've always regarded Mmmbop as the 90s "Never Gonna Give You Up," and no amount of children can change that. But after his hit, Rick Astley left the public eye whereas Hanson has been jizzing their derivative gimcrack in the public eyes since theirs. This is wrong for two reasons.
1)Asexual reproduction is accomplished without fertilization, therefore ejaculation is unnecessary.
2)Being a joke band stops being funny once you demonstrate you're in on the joke. Rickrolling was popular for a number of reasons, foremost being that it was worthy of mockery but actually pretty fun to listen to, with broad demographic appropriateness; you could rickroll your grandma and children, whereas sending them to YTMND would only be fun for you. Sending someone



My Favorite Christmas Sweater seems funny in the same vein, but only as satire. It can only be satire if they're criticizing old bands cashing in on our misplaced sense of nostalgia. If they aren't, then it's just three boymen trying to cash in on our misplaced sense of nostalgia. Which I resent, assholes. Don't capitalize on the memories of my youth unless you're prepared to drive them into the ground with millions of dollars in marketing tie-ins. Doing this folksy web store with coffee mugs is uncomfortably sincere.

Now, if some internet parasite unaffiliated with Hanson was hocking the same derivative gimcrack it would be okay, because we could live in the fantasy that Hanson doesn't know how badly they suck. That sounds snarky, but the suckiness is the source of the humor. Call it campiness or silliness if you prefer, but the root of the pleasure is in mockery. Sold by someone external to the suckiness, it retains its irony. It's unfair since the parasite is just as conniving, which makes the exercise even more cynical, but that's how it is. You can't profit off a joke about yourself.*

At present, googling for "Mmmhop IPA" returns a full screen of news sites reporting the same brief announcement. No where online can you buy, see, or read about this beer. Just a press release indicating it will appear sometime in 2012. A brand without a product. A news story without a story. An economy without a culture.

"Still, the pop band has its merchandising standards.
'We will never make dolls, lunch boxes or toothbrushes that play our songs for example," he said.'"

But we will sell buttons, scarfs, and Hansonopoly (anagram for: so onan, p.holy) with our branding all over them. Is it satire?

*Not intended to be a factual statement.